So
here is a first for PromoteHorror.com: a request to promote a college project.
Of course we couldn’t say no, so here is part of Mike Hannon’s Final Major
Graphic Design University project. The project is about a fictional Horror Film
Festival that he branded and created a theme and artwork for.
Seven
Eves Horror Film Festival
Brief:
Create a film festival that required a name, identity, brochure and
advertising.
My
research led me to the Rorschach test; a psychoanalytical test in which
patients' perceptions of inkblots are recorded and then analysed to gain a
deeper insight into an individuals psychological state.
My
concept was to use psychoanalysis to interpret iconic horror film characters
using inkblots, encouraging the viewer to share what they see and act as
psychiatrists conducting the Rorschach test . The theme of psychoanalysis runs
throughout the identity of the festival and the film's characters are therefore
referred to as patients.
A
viral campaign for the event uses the inkblots, releasing them online in the run-up
to the festival to generate a buzz.
Brochure Pages
Event Tickets
Exhibition
Click
the link below so see the complete project:
By the way, if I was grading it, I would give it an A+!
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