Riverdale Avenue Books Publishes "DEAD SEXY: The WALKING DEAD Fan Guide to Zombie Style, Beauty, Parties, and a Ghoul-LurchingUNlifestyle”

Author Paula Conway Produces Second Book with Flash Sales for Readers

Rocky Brand’s Durango Boots, The Queen Mary Hotel, Windy City Novelties, and Brad’s Raw Foods are Among More than 70 Brands to Offer Exclusive Deals

New York, NY – October 16, 2013 – Riverdale Avenue Books publishes “DEAD SEXY: The WALKING DEAD Fan Guide to Zombie Style, Beauty, Parties, and a Ghoul-Lurching UNlifestyle.”  This is the second book produced and written by Paula Conway featuring an exclusive private sale to a targeted audience. 

 More than 70 companies have flash-sale offers in "DEAD SEXY” including Durango Boots from Rocky Brands, Windy City Novelties, Dear Bloody Mary, and Brad’s Raw Foods.  This is also the first book to curate travel deals with exclusive offers.  Published by Riverdale Avenue Books, “DEAD SEXY” is available both electronically and in print nationwide through Ingram Publisher Services.

 “With Walking Dead being the most-watched TV-show in America, Riverdale Avenue Books is thrilled to present this "un-lifestyle” guide to the shows' millions of fans,” said Lori Perkins, Publisher of Riverdale Avenue Books. “Halloween parties will never be the same after DEAD SEXY."

 The book, “DEAD SEXY” assumes we are living in a present zombie apocalypse, and that many people around us are in fact, zombies.   The UNlifestyle guide includes: a section on zombie etiquette from celebrity etiquette expert, Dawn Bryan; zombie dating guidelines; dead sexy travel destinations; and more than 70 exclusive dead sexy deals with deep discounts on fashion, food, beauty, travel, and more. 

 “This is the second-ever private sale in a book with targeted merchandise for readers,” said author and book producer Paula Conway.  “Companies that want to reach a particular demographic have a unique medium to offer a limited-time sale and a first-look at products that are rare and different.”

 The author of "DEAD SEXY" is Paula Conway who wrote and produced “Throw a True Blood Party”, (Riverdale Avenue Books, 2013), the bestselling book "The Beauty BUYble" (Harper Collins, 2007),”The Everything Calorie Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". "DEAD SEXY" is the second in a series of ebooks that will be written and curated by author Paula Conway to feature private sales for member readers. 

 All deals, discounts and offers require a unique code, varied and set by the merchandiser, which can only be obtained by purchasing the book. Many also have embedded links, only accessible through the book. 

 For more information, contact Alyssa Tognetti at Astonish Media Group (347) 878-5977.

 Buy the ebook for $9.99 at Amazon and BarnesandNoble.com.

 About Riverdale Ave. Books

Riverdale Avenue Books (RAB) is at the leading edge of the changes in the publishing industry.  RAB publishes ebooks and audio books monthly under five imprints: Riverdale Pop, pop culture titles; Riverdale/Magnus Books, a joint venture with award-winning publisher Magnus Books, LGBT titles; Riverdale HSF, a horror, science fiction and fantasy line; Riverdale Truth, an erotic memoir line; and Riverdale Desire, an erotica and erotic romance imprint.

 About Paula Conway

Paula Conway is a book author and experienced marketer.  She wrote the best-selling book “The Beauty BUYble” (Harper Collins, 2007), The Everything Calorie Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". Paula is the President of Astonish Media Group, a creative media company in New York City, and publisher of Conway Confidential syndicated lifestyle content.