QR
Codes in the BRANDED poster:
The
BRANDED poster includes 4 unique QR codes with additional codes embedded in the
film’s website, social pages, trailer and other materials. QR codes enable
consumers with a smart phone and a reader app to scan a code in the BRANDED
trailer or other marketing materials which will reward them by offering a
deeper glimpse into the film's alternative universe of out-of-control brands,
consumer gluttony and insatiable materialism through exclusive image and video
content. Overall the BRANDED marketing campaign will include 100 QR codes in
all. Unlock them all!
Synopsis:
BRANDED
is a dark and mind-bending sci-fi thriller into a surreal, dystopian society
where mega corporations have unleashed a monstrous global conspiracy to get
inside our minds and keep the population disillusioned, dependent and passive.
One man’s quest to unlock the truth behind the conspiracy will lead to an
epic battle with the hidden forces that really control our world.
BRANDED
stars Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and
Max Von Sydow.
Visit the official website: http://brandedmovie.com/
Official
Facebook: http://www.facebook.com/BrandedTheMovie
Roadside
Attractions will release BRANDED September 7, 2012
This one looks quirky and unique. I can't wait to see it! Thanks for the heads up.
ReplyDeleteNebular: No problem! Yea, definitely going to be interesting. I like the way it is being marketed. Thanks for commenting!
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